Our Unique Marketing Strategy

Real estate marketing planWhen you're ready to take the next step toward selling your home, we will be ready to go to work to make it happen. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers from local areas and from around the world.  The National Association of Realtors® found in a recent survey that over 85% of home buyers found websites to be the best source of information when they were looking for their home. We will help you showcase your home to its best advantage with suggestions for minor improvements to create curb appeal and staging advice for the home interior. We know what will catch the home buyer’s attention and we will use that knowledge to help your home stand out to them.

With the majority of home buyers shopping for homes online, we recognize that your home will need to stand out and our team will create a superior visual presence for your home. We take pride in writing clear and compelling descriptions that appeal to the buyers we are trying to reach. We use best-in-industry photography, creative drone video and stunning 3D virtual tours along with appealing ad copy that converts to more showings. 

We will discuss your goals and consider your individual situation when helping you do the most important part of marketing your property—setting the price. Our team is skilled in taking your needs and combining them with an analysis of the list price/sales price of similar homes in the area, current pricing trends, competition and days on the market to determine the best marketing strategy to get your home sold quickly and at the best price possible.

1. Find Our How Much Your Home Worth

Setting the optimal price for your home should consider your timeline and overall goals, hence we don’t use a “one size fits all approach”. When you hire us, we quickly assemble a custom marketing plan with an effective list price that reflects your objectives. We seek a balance between getting your home sold as soon as possible and never leave anything on the table. We use strategies that can lead to competing for offers and reduce time on the market when that is your goal. In other cases, and at your choosing we may take a little longer if it will net you more in the end. In short, we listen to what you want and do our best to make that happen. We never ask you to lower your price.

2. Maximize Listing Exposure

We understand what buyers are seeking and where they go to find homes. We are experts at presentation and ad placement and use the Internet and our innovative website to make your listing highly visible. With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss. We are active on social media and use those outlets to help find and cultivate the right buyer for your property.  Our use of Facebook, LinkedIn, Instagram, and email consistently produce results. Being in the right place with the right message about your home has been our key to success.

3. The Best Value & Service

When we list your property, we become an active partner in the selling process with you. From the initial pricing decision to filling out the copious and complicated paperwork, The Crawford Team will be there every step of the way. We will negotiate the best terms so that you can be confident from initial offer to closing. Our team is always available to you to answer questions and make sure all contract items are clearly spelled out and understood. 

We understand that real estate is often the largest investment people make. The selling process can be an emotional and sometimes stressful experience. The Crawford Group’s experienced professional agents will eliminate most of the stress and take away unnecessary doubt by ensuring that you get the very best deal on the sale of your property.

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